The patterns of the lights on the exterior would reflect the movements of those inside. Working on the Shanghai Corporate Pavilion, dubbed the Dream Cube, Schlossberg constructed a completely transparent building out of recycled materials and filled it with thousands and thousands of LEDs. His concept: Give visitors a role in an interactive game in which they can relive the past-and create it so that they have a different character and experience each time they stop by.Īnd then there’s Schlossberg’s incorporation of tech into his creations. The site was building a new North Carolina History Center, and Schlossberg was hired to design it and, with hope, get people to come back for return visits. And thus began an extraordinary hands-on design career that has broken new ground and elevated the sense of place at numerous institutions, organizations and events.Ĭonsider the colonial Tryon Palace in North Carolina, which had a problem: People would come by for a visit, and then check it off their list and never return. But he wasn’t interested in cooking dinner.” His thesis? A fictional conversation between Samuel Beckett and Einstein, leading one to wonder if conversations like this are perpetually playing out in his head.Īfter graduating, he worked for the legendary architect Buckminster Fuller, of geodesic dome fame, and later noted, “He was fantastic at writing menus. in the odd bedfellows of literature and science from Columbia. Sending a clear indicator that his would be a different path, Schlossberg got his Ph.D. It was reported at the time that after a particularly colorful volley had burst, Plimpton said, “These fireworks represent what Ed Schlossberg does.” But as he later told Spy magazine, the display was “supposed to show that there’s an awful lot of sound and fury to what Ed does, but no one knows what it means.”Īll told, Schlossberg’s visibility in the public eye seems to have manifested through a lens that was gradually focusing over the decades. At Schlossberg and Kennedy’s wedding, literary titan George Plimpton narrated a fireworks display that he had curated as a gift to the couple. Of course, with the praise comes counterbalance. In his diary, Andy Warhol recalls a friend telling him, “Oh, you’ve got to meet this absolutely brilliant boy, Edwin Schlossberg, he’s so brilliant, brilliant, brilliant.” You feel this guy’s very much on your side.” That’s his life's dedication: to give information so people can use their abilities to think for themselves. Insights would often come from Schlossberg’s longtime gallery curator, Ronald Feldman: “He thinks isolation is bad. In the absence of speaking with the media, one begins to be defined by the things others say and write about them. I thought, Why would I talk about nonsense?” As he tells Debbie Millman in this episode of Design Matters, “At the outset, I didn’t think they were asking questions about anything that was relevant to who I am. Who was this curious man who had married into one of the United States’ most famous families? The designer and author married Caroline Kennedy in 1986-and that’s when reporters would go so far as to dress up as waiters in restaurants to try to get a moment with him. In a country where people often treat 15 minutes of fame as both desire and birthright, Schlossberg didn’t seem to want any part of it. Design Matters with Debbie Millman: Elizabeth Gilbertįor a time, Edwin Schlossberg was a bit of a riddle.
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